Project Description

Simple Gamified Workshop Considering Behaviours  and Attitudes to the Food & Drink Sector

While we have created numerous sophisticated learning simulations for use in gamified workshops, it is possible to do develop a simpler solution.

As part of a large project with University of Chester – Project-HCM – we ran a STEM Day during National Science Week. The aim of the workshop was to identify what young people thought about the food and drink industry as a career. And whether tapping into young people’s sense of purpose would change any negative/ambivalent attitudes towards the sector.

The Big Issue – How do we feed a growing population at a time of climate change?

  • Big societal/environmental challenges facing the world and how the food and drink industry might help.
  • Begin to connect environmental understanding to scientific and technological solutions.

The exercise also looked at intergenerational working – adults from food and drink companies worked with the young people.

4 Activities:

  • Innovation – come up with a product idea.
  • Marketing – create a marketing plan.
  • Sustainability – undertake an environmental assessment
  • Sensory – blind taste various flavours
“Dragon’s Den” presentation

Gamified Element: Scores with the activities and presentation generated budgets. These budgets were fed into a simple spreadsheet algorithm. Prizes were awarded for the activities, team working and profitability.

Behavioural Analysis of Gamified Workshop

All teams were observed and scored by a behavioural expert during these three activities:

  • Sustainability Exercise: Mary Dees – Transactional analysis
  • Sensory Exercise: Joanna Groves – Transactional analysis
  • Marketing Exercise: Paul Ladley – Behavioural Economics
We also took working styles of the business persons to see if that had an impact on the groups and how they worked together.

Behavioural Observations Checklist
Do you think your age impacted on your relationship with the young people?
I thought it would have had more impact (thinking I was old) but I’m not sure it did, they didn’t mention age, I think they enjoyed having someone different to work with.
How well did the young people express their ideas freely?
I think they expressed their ideas freely, some needed coaxing a little but generally they wanted to hear each other’s ideas.
Do you think gender impacted on collaboration?
Possibly, I think I had an easier group, as it was all girls, I think my colleague had a tough time as she had all boys and different tactics are required for handling boys.
What was the decision making process like (collaborative, a clear leader etc)?
Collaborative they all asked each other what they thought of ideas/decisions etc.
Fairly well, some of the group did needed more encouragement than others at first.
How well did the young people interact with you?