A strong leadership role is required and Council Leaders and Chief Executives need to be deeply engaged. This leadership role has to be exercised at political, executive and technical officer levels.”

And “ Best practice is exemplified by:

	•	A high political profile waste management strategy
	•	Waste strategy is seen as non-political
	•	Recognition of the need for long term planning.
	•	The political will to commit resources.”

The most important target audience (identified by the feasibility study) are local politicians, many of whom do not fully understand or appreciate the waste issues that are facing them over the next 15 years.

Additionally, in order for the UK to effectively tackle the waste issues it faces, a wide group of essential stakeholders have been identified. These are the decision makers in Local Authorities (Director Level Officers, Leader of Council, Cabinet Members, Portfolio holder Members and Officers from relevant departments), NGOs, businesses (Waste Industry Representatives and wider business community) and the community.

Target Audience

	•	LocalAuthorityOfficers
	•	Local Authority Members
	•	Managers and Decision Makers
	•	Individuals involved in procurement
	•	Individuals involved in waste partnerships
	•	Individuals who work in the waste industries