Gamification is essentially the use of game mechanics in non-game environments. It is the innovative and creative use of content and game making techniques to achieve a real life objective – “making something serious, fun”. Gamification can be used to engage employees and consumers and motivate them to behave in certain ways (use your products/services, attend training courses, achieve more sales etc.).
We take content and apply game dynamics & behavioural models to improve performance. We go beyond simply using badges and leaderboards. We integrate game constructs into organisational development, awareness raising and external communications to deliver an excellent return on investment. We use games within our learning products – Learning Simulations and Narrative-based Learning. We can also gamify workshops.
David Kolb published his learning styles model in 1984 where he outlined 4 stages to experiential learning. We have hacked the theory in terms of games based learning / gamification and overlaid Honey & Mumford’s learning styles.